Privacy Policy

Last updated: May 2026

SwedenHub (swedenhub.io) is operated from Sweden.

Contact: privacy@swedenhub.io

Effective date: May 2026

Last updated: May 2026

This Privacy Policy explains how we collect, use and protect your personal data when you visit our website. We are committed to protecting your privacy in accordance with the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

Data Controller

The data controller responsible for processing your personal data on this website is SwedenHub, operated from Sweden.

For any privacy-related inquiries, please contact: privacy@swedenhub.io

Data We Collect

• Analytics data via Google Analytics 4 (GA4): page views, clicks, time on page, scroll depth and general browsing patterns.
• Technical data via Google Tag Manager (GTM): browser type, operating system, screen resolution and referrer URL.
• Cookie preferences stored locally in your browser (localStorage) — this data never leaves your device.
• We do not require account registration, collect form submissions, or process payment data.
• IP addresses are anonymized via GA4 settings before storage. We cannot identify individual users.

Legal Basis (GDPR Article 6)

• Necessary cookies: Legitimate interest (Art. 6.1.f) — required for the website to function correctly.
• Analytics cookies: Explicit consent (Art. 6.1.a) — only activated after you consent via our cookie banner.
• Marketing cookies: Explicit consent (Art. 6.1.a) — only activated after you consent via our cookie banner.

Cookies and Tracking

We use the following categories of cookies on this website:

Third-Party Services

• Google Analytics 4 (Google LLC, USA) — traffic analysis and reporting.
• Google Tag Manager (Google LLC, USA) — tag management and consent orchestration.
• Booking.com affiliate program (Booking Holdings Inc., USA) — hotel and accommodation referrals.
• Vercel Inc. (USA) — website hosting and content delivery.

Data transfers to the United States are covered by Standard Contractual Clauses (SCCs) in accordance with GDPR Article 46.

Your Rights Under GDPR

• Right to access — request a copy of the personal data we hold about you.
• Right to rectification — request correction of inaccurate personal data.
• Right to erasure — request deletion of your personal data ("right to be forgotten").
• Right to restriction of processing — request that we limit how we use your data.
• Right to data portability — receive your data in a structured, machine-readable format.
• Right to object — object to processing based on legitimate interest.
• Right to withdraw consent — withdraw your consent at any time via our cookie settings.

You have the right to lodge a complaint with the Swedish Data Protection Authority (IMY): www.imy.se

CCPA Rights (California Users)

• Right to know what personal data is collected, used, shared or sold.
• Right to delete personal information we have collected.
• Right to opt-out of the sale of personal information.
• Right to non-discrimination for exercising your CCPA rights.

We do NOT sell your personal data. You can manage your tracking preferences at any time using the Cookie Settings link in the footer of every page.

Contact

For privacy requests or questions: privacy@swedenhub.io

We will respond to all valid requests within 30 days.